Your client, SuperAirPlus, is a flight metasearch site. Can your client use competitors’ brand names in their keywords and ad texts? Question/Answer & Solution
- Correct Answer :Yes, competitors’ brands can be used in keywords as well as in ad texts if the landing page shows the brands in the same context as the ad.
- Yes, Yandex advertising requirements allow this.
- Competitors’ brands can be used in keywords, but not in ad texts.
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