Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy? Question/Answer & Solution
- It’s difficult to know how much revenue is generated from a sale that originates from a social media campaign.
- Correct Answer : It can be months before you’ve closed new customers from a social media campaign.
- Understanding how you stack up to your competition can help you pivot and make better business decisions.
- Calculating ROI on social media is super hard to prove.
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