Why are UTM parameters so valuable to your social listening and monitoring program? [UPDATED]

Why are UTM parameters so valuable to your social listening and monitoring program? Question/Answer & Solution

  • They help my pages load faster via social networks.
  • They track who initially shared my company’s content out on social media.
  • Correct Answer : They allow me to track where traffic is coming from on social media.
  • They’re really just a nice-to-have for big marketing campaigns.

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