Who should be involved in creating your buyer personas? [UPDATED]

Who should be involved in creating your buyer personas? Question/Answer & Solution

  • Marketing should create your buyer personas because they have the most data about prospects.
  • Services should create your personas because they have the most data about customers.
  • Your executive leadership should create your buyer personas because they best understand the company vision.
  • Correct Answer : Anybody who interacts with your customers, directly or indirectly, should be invited to give input.

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