While your bids are transacting and making it to auction, you discover that you’re not winning the volume that you require. What action can you take to improve performance? Question/Answer & Solution
- Checking pretargeting configurations to ensure that the “All Deals” criterion in the “Deals” category is included.
- Correct Answer : Make specific changes on sellers with whom you have a low win rate.
- Ensure that targeting isn’t overly restrictive by comparing the targeting in your bidder against inventory your publisher has made available.
- Ensure you do not have any overlapping deals.
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