Which factors do bid forecasts depend on? [UPDATED]

Which factors do bid forecasts depend on? Question/Answer & Solution

  • Competitors’ bids for the keyword and the ad’s CTR.
  • Correct Answer :Competitors’ bids for the keyword, the ad’s CTR and quality coefficient.
  • Competitors’ bids for the keyword, the ad’s CTR and quality coefficient, and the user’s predicted value.
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