When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises: Question/Answer & Solution
- Correct Answer : community members may pipe in with an answer, thereby reducing the resources you dedicate to customer support
- it’s an indication that your community building efforts were not as robust as they could have been
- you can rely on the community space to provide answers, moderate discussions and correct any misinformation without supervision
- it should be viewed as a qualified sales lead and funneled immediately to the sales team
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