When segmenting by lifecycle stage, what is the first thing to decide? [UPDATED]

When segmenting by lifecycle stage, what is the first thing to decide? Question/Answer & Solution

  • Decide what existing content maps to each lifecycle stage.
  • Correct Answer : Decide what qualifies a user for being in each lifecycle stage.
  • Create default content to use for each lifecycle stage.
  • Create smart lists to label contacts as those lifecycle stages

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