When designing mobile advertising campaigns, what is a best practice to identify which keywords to target? [UPDATED]

When designing mobile advertising campaigns, what is a best practice to identify which keywords to target? Question/Answer & Solution

  • Ask your audience what they search for when looking for similar products
  • Correct Answer : Use the Google Keyword research tool or Bing Keyword research tool
  • Use a tool to harvest the keywords your competitors are using
  • Use all the usual keywords from your website in your advertising account

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