What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark? [UPDATED]

What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark? Question/Answer & Solution

  • Research the costs of agencies that can do the work.
  • Consider industry research to back up your plan.
  • Correct Answer : Position your program as an experiment or pilot.
  • Create a robust PowerPoint with statistics to back up your plan

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