What is your role during the consideration stage of the buyer’s journey? [UPDATED]

What is your role during the consideration stage of the buyer’s journey? Question/Answer & Solution

  • To help the buyer define their goals and challenges.
  • Correct Answer : To help the buyer understand the different ways they might address a goal or challenge.
  • To convince the buyer to buy your product or service.
  • To help the buyer weigh the pros and cons of your solution relative to other options.

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