What is the relationship between your company’s purpose and your buyer personas? [UPDATED]

What is the relationship between your company’s purpose and your buyer personas? Question/Answer & Solution

  • Your company’s purpose is found by combining your buyer personas together into a single company persona.
  • Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers.
  • The people who buy from your company (personas) are the only ones who understand the mission your company is trying to accomplish (purpose).
  • Correct Answer : Having a deep understanding of the problem your company solves (purpose) can help you identify the people who have that problem (personas).

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