What is the difference between an ideal customer profile and a buyer persona? [UPDATED]

What is the difference between an ideal customer profile and a buyer persona? Question/Answer & Solution

  • Correct Answer : An ideal customer profile broadly describes your target market, and personas describe the types of people in that market.
  • Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales.
  • An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information.
  • All of the above.

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