What is the buyer doing during the decision stage of their buying journey? [UPDATED]

What is the buyer doing during the decision stage of their buying journey? Question/Answer & Solution

  • Identifying a challenge they’re experiencing or an opportunity they want to pursue.
  • Deciding on a budget for the next 12 months.
  • Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address.
  • Correct Answer : Trying to choose a specific solution within a chosen solution category.

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