What is the buyer doing during the awareness stage of their buying journey? [UPDATED]

What is the buyer doing during the awareness stage of their buying journey? Question/Answer & Solution

  • Correct Answer : Identifying a challenge they’re experiencing or an opportunity they want to pursue.
  • Becoming aware of the ways your solution can help them.
  • Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address.
  • Trying to choose a specific solution within a specific solution category.

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