What is a benefit of portfolio bid strategies? [UPDATED]

What is a benefit of portfolio bid strategies? Question/Answer & Solution

  • They manage geo-targeting across the portfolio of campaigns to reach the target.
  • They split conversion credit across all interactions to provide better insights.
  • Correct Answer : They manage bids on keywords across the portfolio to reach the target.
  • They find the best-performing geographic areas and adjust bids to reach the target.
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