What happens if an ad has both keyword and retargeting criteria? Select the most complete answer. [UPDATED]

What happens if an ad has both keyword and retargeting criteria? Select the most complete answer. Question/Answer & Solution

  • Correct Answer :The highest combined CTR and CPC will trigger impressions.
  • The criteria with the highest CPC and traffic volume will trigger impressions.
  • The criteria with the highest CTR will trigger impressions.
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