What did fashion brand Burberry do to revolutionize how marketers use social media? [UPDATED]

What did fashion brand Burberry do to revolutionize how marketers use social media? Question/Answer & Solution

  • Ran a massive Facebook campaign to advertise their brand to fans
  • Developed a highly successful public relations campaign that used social media to share their messages
  • Correct Answer : Invited their fans to share photos of their trench coat
  • Began working with a famous influencer to take over their Instagram feed

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