This call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action? [UPDATED]

This call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action? Question/Answer & Solution

  • Correct Answer : The offer and its relevance to the page content
  • The placement of the call-to-action on the page
  • How the design does or does not grab attention
  • Whether or not the call-to-action has an action verb

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