There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third? [UPDATED]

There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third? Question/Answer & Solution

  • Correct Answer : Understanding implicit and explicit data
  • Sending at the right time
  • Having buyer personas
  • Segmenting by the buyer’s journey

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