In order to cement positive relationships with your brand advocates on Twitter, you should: Question/Answer & Solution
- Correct Answer : engage with their online content and give public shout outs to recognize their support
- empower them to unfavorably review competitors products in a public form (e.g., Yelp)
- provide an honorarium for each positive mention they make about your brand
- offer to employ negative SEO practices to help them move their business interests forward
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