If you wanted to understand if the impressions you purchased were actually seen by customers, what measurement concept would you ask to know more about? [UPDATED]

If you wanted to understand if the impressions you purchased were actually seen by customers, what measurement concept would you ask to know more about? Question/Answer & Solution

  • Brand efficacy
  • Impressions
  • Correct Answer : Viewability
  • Brand love
  • .

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