HubSpot Inbound Certification Exam Answers 2020 [UPDATED]

Qualification Exam Name : HubSpot Inbound Certification Exam Answers 2020
Qualification Exam URL : Click here
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HubSpot Inbound Certification Exam Details :

  • Time limit : 3 Hours
  • Number of Questions : 60
  • Required Pass rate : 80% or higher to pass
  • Retake period : You can take the exam again after 1 day if you don’t pass.
  • Validity Period : 24 Months

Follow the steps bellow to take the HubSpot Inbound Certification Exam :

  • Step 1 : Click Here and sign in with your Google account.
  • Step 2 : Start the exam.
  • Step 3 : Copy (Ctrl+C) the question from the HubSpot Inbound Certification Exam page and then find (Ctrl+F) the same question from here and get the correct answer.
  • Step 4 : Once you have completed the exam, you will get the HubSpot Inbound Exam Certificate.

HubSpot Inbound Certification Exam :

1-How many customers do you need to interview to identify the job your product does?
2-Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?
3-Fill in the blank: _________ of customers will never do business with a company again after one negative experience.
4-What is the relationship between a company’s profits and its purpose?
5-Fill in the blank: You can attract people by using _________ to create content and experiences.
6-Which place is recommended for the storage of your prospect’s information?
7-What is the difference between a sales process and an inbound sales strategy?
8-What is Jobs Theory?
9-Which is true about content and its relationship with the Inbound Methodology?
10-To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
11-What are the steps for creating a conversion path?
12-What are the phases of an inbound sales strategy?
13-A website visitor is reading the blog post you published last month. They’re intrigued by the call-to-action that you have at the bottom of your post, so they decide to click it and are redirected to a form which they fill out and submit. Which Inbound Methodology stage is being described in this scenario?
14-Fill in the blank: Inbound is knowledge _________.
15-A customer who recently purchased your product realizes that it’s not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer’s journey is your customer in?
16-If your content is focused on the different solutions to your buyer persona’s problem, where would that content fit into the buyer’s journey?
17-What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?
18-Why is it common for companies to think of themselves in terms of a funnel?
19-Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)
20-How can thinking of your business as a flywheel improve the handoff between sales and services?
21-When it comes to inbound best practices, you personalize for:
22-Fill in the blank: Your __________ is your strongest acquisition lever.
23-What is conversion optimization?
24-What’s the maximum number of top priorities a company should have at any given time?
25-Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.
26-Which of the following best describes a buyer persona?
27-What is the definition of a buyer persona?
28-What could a marketer use in the engage stage to engage with different segments of their audience?
29-Which departments should be involved in creating content?
30-What are the four stages of the Inbound Methodology?
31-How can you apply flywheel thinking to your company’s budget?
32-You want to improve your customer experience processes and your products to ensure you’re focused on delight. Which should you do to get the largest, most representative sample?
33-Which of the following is the best way to align a company’s employees around a single purpose?
34-Which of the following is NOT a “job dimension” that Jobs Theory might uncover?
35-What are the phases for the inbound sales framework?
36-When should you focus on delighting people?
37-Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.
38-What are the three core tenents of inbound?
39-How can thinking of your business as a flywheel foster cross-team collaboration?
40-What is the buyer’s journey?
41-When it comes to goal setting, what are key results?
42-All of the following are true about forms and lead flows EXCEPT:
43-An inbound sales strategy focuses on identifying people who _________.
44-Which of the following is a problem with thinking of your business as a funnel?
45-Which of the following are principles of inbound? (Choose all that apply.)
46-You’ve joined a startup company. Before building out your content strategy, you’ll need to develop your company’s primary buyer persona. What’s the appropriate order for developing the buyer persona for your startup?
47-60% of a buyer’s purchase decision has already been made before even talking to a sales representative. What does that mean for inbound sales?
48-What are the five inbound principles?
49-In the three horizon framework, what does horizon one symbolize?
50-Define a conversion path.
51-This call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action?
52-What is the definition of lead nurturing? (Duplicate 1)
53-What is the three horizon framework?
54-Fill in the blank: To build trust with your target audience, you need to align with the way they _________. (Choose all that apply.)
55-What is the main purpose of a landing page?
56-What is the goal of the identify phase of an inbound sales strategy?
57-True or false? There should be one person who is tasked with creating and maintaining your buyer personas.
58-True or false? If a lead flow only asks for a visitor’s email address, that’s enough information to create a useful record in the CRM.
59-True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
60-True or false? Most buyers start researching potential solutions before they meet with a salesperson.
61-If you’re looking for a place to start with creating topic clusters and pillar pages, consider deconstructing your existing awareness- or consideration-stage offers into 10x content pillar pages.
62-True or false? Having an inbound sales strategy is important because of changes made by the invention of the internet.
63-True or false? An inbound sales approach is necessary because the world has changed and salespeople need to adapt to new technologies and buying patterns.
64-True or false? Buyer personas are effective for all organization types.
65-True or false? Social media is a key driver for word-of-mouth marketing.
66-Which of the following is the best technique for helping people progress through the buyer’s journey?
67-Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.
68-You’ve been tasked with helping to research your organization’s buyer persona. Your boss asks you to reach out to a few good and bad customers. Is this the right approach?
69-Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.
70-How is your product’s “job to be done” tied to your customer’s personal identity?
71-What might your customer service team use the buyer’s journey for?
72-What does CRM stand for?
73-Which of the following delight terms is considered to be reactive to your customers’ needs?
74-What are the steps of conversion optimization?
75-Fill in the blank: While most pages should be optimized for user interaction, responsive blogs should be first optimized for _________.
76-Which of the following is NOT a reason to think of your business as a flywheel?
77-Which of the following is NOT true about a flywheel?
78-Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy.
79-Fill in the blank: The inbound methodology is a ____________.
80-The inbound methodology is a circle. What does it represent?
81-What are the stages in the inbound methodology?
82-In the engage stage what do you collect from an individual?
83-Why is it important to make sure the people buying your product are happy?
84-What is social listening?
85-What does a knowledge strategy allow you to do?
86-Which of the following is NOT a lead nurturing tactic?
87-Fill in the blank: When optimizing your content for clarity, your goal is to ______________.
88-Your friend is starting a company and wants to identify the job their product will do for people. What advice would you give them?
89-Fill in the blank: Inbound marketing represents a fundamental shift in the way that organizations operate because it is ______-centric.
90-Who should be involved in creating your buyer personas?
91-In a flywheel business, which of the following is the most important source of new prospects?
92-Fill in the blanks: You ________ have to provide the _________ right response, before delivering the __________ correct information.
93-When it comes to goal setting, what are objectives?
94-According to Jobs Theory, which of the following is an example of a job story?
95-What are the principles of inbound? (Choose all that apply.)
96-Fill in the blank: ______________ are people who respond to the NPS with a score between 0 and 6.
97-Fill in the blank: You standardize for ______________.
98-Optimizing your content helps improve __________.
99-If a salesperson is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the salesperson do?
100-If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?
101-Who is responsible for delighting prospects and customers?
102-Fill in the blank: Inbound is about _____ with the world.
103-Which of the following is NOT a key part of a company’s culture?
104-When designing site architecture and navigation, whose experience should be the primary consideration?
105-When does the engage stage of the inbound methodology begin?
106-When you use Jobs Theory to develop a timeline of events, where does that timeline start?
107-What is the relationship of funnels and flywheels to each other?
108-What is the relationship between the inbound methodology and the concept of a flywheel?
109-In the three horizon framework, what does horizon two symbolize?
110-In the three horizon framework, what does horizon three symbolize?
111-Who at your company will buyer personas most benefit?
112-What kinds of information does your marketing team likely need included in a persona?
113-Why do the inbound principles exist?
114-What kinds of information does your sales team likely need included in each persona?
115-What kinds of information does your customer service team likely need included in each persona?
116-What is the purpose of the delight stage of the inbound methodology?
117-True or false? Every business exists primarily to create profits.
118-True or false? Every customer has to have a fantastic experience in order for your company’s flywheel to accelerate.
119-True or false? As buying behavior changes, the inbound philosophy will also evolve.
120-True or false? Objectives typically have a designated time period, while key results can be long lived.
121-True or false? If one horizon begins to underperform, you should reallocate resources to those initiatives until they start performing well.
122-True or false? When you standardize, you’re creating a single standard answer that has no variations.
123-True or false? It is a recommended best practice to gate and deliver majority of your content over live chat.
124-True or false? Attracting is the role of marketing. Engaging is the role of sales. Delighting is the role of services.
125-True or false? To ensure that search engines understand your website page, it’s necessary to repeat your primary keyword throughout the page content using the same wording and phrasing.
126-True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
127-True or false? When starting out, make sure you are engaging with customers on every single social media channel.
128-True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
129-True or false? You should only create video content if you have a high-quality camera and lights.
130-True or false? A website page should always have three goals. There should be one primary goal and two secondary goals.
131-True or false? Social Content is only used during the attract and delight stages of the inbound methodology.
132-True or false? In the context of inbound, buyer personas and ideal buyer profiles are the same thing.
133-True or false? As an inbound sales representative, acting as an information gatekeeper and holding power over the entire sales process helps you win more sales.
134-True or false? NPS is calculated by subtracting the detractors percentage from the passives percentage.
135-True or false? An effective conversion path must include a landing page.
136-True or False: Responsive design relies on predefined screen sizes.
137-True or false? A call-to-action must be a button.
138-True or false? Conversion optimization is NOT an iterative process.
139-True or false? If you have an ideal customer profile, you don’t need buyer personas.
140-True or false? Most buyers are naturally trusting of salespeople.
141-True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.
142-True or false? Delight is only about the customer experience your service delivers.
143-True or false? It’s a best practice to gate and deliver the majority of your content over live chat.
144-True or false? The buyer’s journey is only used by your marketing team.
145-Which of the following is NOT something you would take into account when contextualizing information?
146-What occurs during the attract stage of the inbound methodology?
147-How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?
148-What is the relationship between your company’s purpose and your buyer personas?