How often should you reference yourself in your outreach messages? [UPDATED]

How often should you reference yourself in your outreach messages? Question/Answer & Solution

  • Never. Your messages should be solely about the buyer and their context.
  • As often as necessary to communicate your value proposition.
  • As often as possible. You need to convey your value and expertise to the buyer.
  • Correct Answer : No more than half as much as you reference your buyer and their situation.

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