Dave’s client wants to run a campaign where the deal is between themselves and one publisher. They want to pay a fixed price to serve 10,000 impressions. Which deal is best suited for Dave’s client? [UPDATED]

Dave’s client wants to run a campaign where the deal is between themselves and one publisher. They want to pay a fixed price to serve 10,000 impressions. Which deal is best suited for Dave’s client? Question/Answer & Solution

  • Correct Answer : A programmatic guaranteed deal
  • A private auction deal
  • A preferred deal
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