Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select? [UPDATED]

Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select? Question/Answer & Solution

  • Broad match
  • Correct Answer : Exact match
  • Phrase match
  • Negative keyword
  • .

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