Bob wants to see the trade-off between cost and conversion volume by experimenting with different adjustments to his cost per action (CPA), without risking budget to do so. What feature in DoubleClick Search could help Bob experiment? [UPDATED]

Bob wants to see the trade-off between cost and conversion volume by experimenting with different adjustments to his cost per action (CPA), without risking budget to do so. What feature in DoubleClick Search could help Bob experiment? Question/Answer & Solution

  • Attribution modeling
  • Bid strategy health
  • Correct Answer : Forecasting
  • Portfolio bidding
  • .

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