At the campaign level, a negative bid adjustment is set for women 45+ in age, but a positive bid adjustment is set for them at the ad group level. Which bid adjustment will apply? [UPDATED]

At the campaign level, a negative bid adjustment is set for women 45+ in age, but a positive bid adjustment is set for them at the ad group level. Which bid adjustment will apply? Question/Answer & Solution

  • It is impossible to set up such adjustments.
  • Correct Answer :The positive bid adjustment will apply, since bid adjustments at the ad group level have priority over those at the campaign level.
  • The negative bid adjustment will apply, since campaign level bid adjustments have priority over those at the ad group level.
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